1:         WHAT MAKES YOUR BUSINESS DIFFERENT?

Is your business accidentally fitting in, rather than standing out?
 
Let David show you how to change that.

Oops. Did you just miss another sale? 

• What is it that makes your business the one to choose?
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• What is it that differentiates you and your business from ALL the others your customers can pick from?
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• Even when you know the great benefits in store for us if we choose yours, how do you articulate them?
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• How do you demonstrate to the world that your business is the one worth choosing?

 
These are real dilemmas in business. Furthermore - have you noticed just how many businesses are hard to remember and even harder to get excited about? 

The inability to communicate your unique value will cost you millions of dollars. 
 
You have to know what makes you different and you have to know how to broadcast it to the world. But how? How are you going to get the world excited about your business?
 
How are you going to make certain that people think about your business and feel compelled to do business with you?

Is it your style?
 
Your approach?
 
Your attitude?
 
Or your ground breaking innovation? 

The answer is much easier than you might think and it is spelled like this...

B-R-A-N-D   I-D-E-N-T-I-T-Y

Now read on to find out how you get one and how to use yours to make millions of dollars, like I did...

+ The most common mistakes

Have you noticed how most plumbing companies seem just like typical plumbers? How about how most realty companies seem just like typical realtors and even most airlines seem just like other airlines?
 
The fact is MOST BUSINESSES EMULATE THE NORMS OF THEIR INDUSTRY - This is very dangerous.
 
When you emulate others you become invisible.
 
Can you afford for your business to be invisible? I hope not.
 
If you want to attract the attention of your market and pull sales in like bees to the honey pot then you cannot afford to fit in, you cannot afford to 'seem' like any other business in your field. You must stand out as different, you must stand out as better, more valuable and you must inspire us to want to do business with YOU. In short you must ask yourself this:
 
How can you inspire us to choose YOU if you seem just like all the others?

The most common mistake many companies make is to actually TRY to make their business 'fit-in' by behaving like others in their industry. AND you know that every day you see businesses just like this. Is yours one of them?
 
Quite often intelligent, smart and savvy people realize that they somehow helped make their business harder to choose by accidentally and inadvertently making it fit in and become invisible in the market place. Sometimes its almost as if some businesses have added camouflage yet wonder why they have to work so hard for each sale.

+ How to avoid them

Now you are getting the picture. The way to avoid fitting in is to decide that you will not allow your business to fit in,.  You must decide that you will do what ever it takes to make your business stand out. 

+ Dare to stand out

Daring to allow your business to stand out from the crowd is the SECRET to your success. 

Humans, including the ones who might do business with you, tend to choose things that are different, that stand out and are easy to remember.  Yet human nature often causes us to try to fit in. Very often this gets carried over to business. In fact in the 20+ years I've been in this business I have found that more than 80% of businesses actually invest time and money to make themselves HARDER TO CHOOSE without realizing it.
 
So you must make sure your business stands out. But how? First you have to dare. You must decide right now that you are going to ALLOW your business to gain the recognition it deserves. 

2:         WHY YOUR BUSINESS NEEDS A BRAND IDENTITY

When I moved to the US in 1988 to be an antique dealer I quickly ran out of money. I had a few antiques in my garage, but no food in the fridge. I was hungry and by hungry I mean BROKE. Broke and determined to eat and pay rent and of course stay in the US so that I didn't have to go back to England and tell everyone that I was a failure. I was 24 years old and worried that I might be the stupidest person in the world. I had spend all my money on a few antiques, moved to the United States to sell them but had no idea how and now I was completely broke.

I tried and tried and tried but found selling antiques from my garage to be very difficult.

One day I noticed that some shops used antiques and vintage things in their windows and in-store displays so I started trying to sell my antiques to them. Some of them threw me out, but a few started buying from me and soon I was eating again. My business started to grow and over time I began landing bigger accounts. Then one day it dawned on me … these stores weren't just buying antiques -- they were using antiques to differentiate themselves and present their brand identity to the world. I realized I was in the brand identity business and started presenting my business as a professional company specializing in brand identity. Sales got better.

Then one day I realized "oh my goodness gracious - I'm helping companies build their brand identities and I DON'T HAVE A BRAND IDENTITY MYSELF!" So I got busy building one for my business and - to cut a long story short my business took off - I made millions and millions of dollars. Not only that I got myself on CNN and into the news. Big name newspapers and magazines like The Wall Street Journal, San Francisco Chronicle and Los Angeles Times wrote about me and my business. My brand identity was a hit. It was so good that I attracted big name 'world famous' customers like Polo Ralph Lauren, Nike, Tommy Hilfiger and Disney. 

My business was so successful that one of my competitors hired a private detective to follow me around because they couldn't understand how I was landing all the big deals. Even though the secret was staring them right in their face: My business was very well differentiated and had a compelling brand identity. 

I've spent most of my life building businesses with great brand identities. I've learned by working with those big companies like Polo Ralph Lauren and Nike as well as with hundreds, well actually, thousands of small businesses too. So I know a few things about brand identity and I'm here to help YOU with YOURS.

But wait - I haven't even told you why you need one - yet.

Before I tell you why you need one - you must understand the difference between branding and brand identity

You will find tons of people who tell you they are experts at branding. You will find tons of businesses that tell you they specialize in branding. Many will tell you that you must hire a branding company, and they could be right -- but before you run and spend one red cent of your hard earned money with a branding company you must first READ THIS:
                                                                                                                                                                                       
+ Branding v Brand Identity

The following information will save you millions of dollars. Some of you might even cry because you will realize just how much money you could have saved if you had read this just a few weeks, months or years ago. So brace yourself and read on...

There is a very important DISTINCTION between BRANDING and BRAND IDENTITY. It is simple and extremely important for you to understand:

• Branding is your business card, your brochure and your web site.
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• Branding is the graphic design you have done for your logo or packaging or any printing you have done to present your business.
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• Branding is your marketing campaign, your advertising and your PR.
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• Branding is any video you have made or any campaign you undertake to increase sales.

 
In short, anything you do to try and get the attention of your market is BRANDING. Even a young child in the neighborhood who offers a yard service in the school holidays and creates a flyer about it is engaged in branding. 

Nearly all businesses engage in branding and branding is very important for sure.

However, here is the important bit. Before you can be successful with your branding you must first know exactly what your brand identity is.
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If branding is the icing on the cake then your brand identity is THE CAKE.
 
Companies that are truly successful have great brand identities. I call them kick-ass brand identities. People approach me all the time asking me to look over their brochures or web sites or videos or marketing materials. They always want to know my opinion. Most often they want to know what they need to change to make their branding effort bring in great business and the answer is always the same:

FIRST YOU MUST KNOW WHAT YOUR BRAND IDENTITY IS.

Your Brand Identity is the heart and soul of your business.
 
Your brand identity is the meaning, the idea, the value of your business.
 
Your brand identity is what truly differentiates your business form all others.
 
Your brand identity is what positions your business and sets it apart. It represents the persona, the values and attitude of your business. In short your brand identity is what makes your business the unique, authentic one off entity that it deserves to be.

Your brand identity gives you power. It allows you to simply and effectively communicate your value to the world.

Your brand identity is the secret to attracting the millions and millions of dollars that are due to you.

Having a kick-ass brand identity allows you to be successful with your branding effort.

YOU MUST HAVE A KICK-AS BRAND IDENTITY TO BE SUCCESSFUL WITH YOUR BRANDING - without a unique BRAND IDENTITY you will waste thousands and thousands of dollars.

+ 4 steps to a Great Brand Identity

You can do this the easy way or the way I did it. Lets cover the way I did it first: 

My way took about seven years, cost me my life savings and caused me to go completely broke before I began to get an inkling of the secret of successful brand identity. It was fun for sure, I worked with and learned from some of the true ground breaking pioneers of brand identity like Polo Ralph Lauren,Nike and Banana Republic. Oh and I also made millions of dollars. But you don't need to do it this way to get the results I got - you can make millions by simply learning what I learned. Learn what works well and what to avoid, then apply it to your business - and the good news is - you've already covered steps 1 - 3  - all you need to do now is invest in my brand identity program OR sign up for my newsletter so that you can keep informed about upcoming tele-seminars and web-inars and other events for you to find out more about my kick-ass brand identity program.

Click here for more great information on this life changing program.

+ Why your business wants to be World Famous

The better known your business is the more people choose you, the more people choose you the more money you make. Its very simple.

Why would you want your business to be world famous? To make better sales. To make better sales your business must be better known. To get people feeling confident about  your business they need to feel like they know it . It needs to make a name for itself. It needs to be well defined, easy to choose and easy to be inspired by.

3:         HOW TO MAKE YOUR BUSINESS WORLD FAMOUS

By now you will have guessed it - to make your business world famous you need a kick-ass brand identity so that you can easily communicate with and inspire your market to choose you. The principles of this program will save you lots of precious time and money because I've created a system that turns the art of brand identity into a simple science that you can follow and apply. Watch the videos, think about your business and get started with my top selling brand identity program.

+ World Famous Program
 
Let me walk you through the World Famous program and give you a taste of what I have to offer:

This wildly successful 7-phase program will take your business to millions of dollars a year just like it did mine! Refined and proven in a tedious 4-year process, this is the fruit of my labor. Why pay tens of thousands for a consultant when you can follow a simple process that shows you step by step how to make it?

Heres what you get:

• Session One – Getting Started. 
  Develop a remarkable understanding of Brand Identity that will revolutionize your business (and your life) as David guides you in creating your unique Brand Identity Profile
  
  
• Session Two – Market.  What is your super niche?  You must know how to determine this very unique group within your marketplace. (69 min)
  
  
• Session Three – DARE.  It is natural as humans to want to fit in, but in business this guarantees failure.  To become World Famous, you must DARE TO STAND OUT.  (68 min)
  
  
• Session Four – Differentiate/Part 1.  In order for your market to differentiate you from similar products or services, you must convey the personality and attitude they want to experience when they do business with you.  This concept will transform how you do business!  (59 min)
  
  
• Session Five – Differentiate/Part 2.  To compel your market to do business with you, it is essential that you inspire them and engage with them in such a way you develop a unique bond with them.  This is what it takes to become World Famous!  (56 min)

• Session Six – Add Value.  We all do certain things in our business which are not the core of our business, but it adds value for our customers.  Some things are as simple as offering a cup of coffee.  With David’s expert guidance, you will develop ways to add value that help differentiate you.  And the result is your customers will be excited to come back. (40 min)
  
  
• Session Six-A – Completing Your Words.  Are you stuck?  When you explore new territory, this can happen.  Completing the key power words in your Brand Profile will solve that dilemma and so that you can communicate your authentic Brand Identity with laser-like clarity.    (47 min)
  
  
• Session Seven – Engage Your Market Uniquely.   Now that you’ve learned David’s brand identity strategy, you’re ready to apply your unique Brand Identity out in the world.  Turn your Brand Identity into your new powerful Branding Effort and watch your company become World Famous!   (60 min)
  
  
• Added Bonus!  You will also receive David’s keynote address on DVD as an additional bonus when you purchase his DVD program.

You will learn:     

How to get to grips with exactly who your market is, what makes them tick and how to press their buttons to inspire them to choose to do business with you.

Differentiate, differentiate, differentiate.  You will see exactly how to slice up your business so that its easy to get excited about, easy to choose and easy to remember 

+ How David Can Help You

If you are truly ready to distinguish yourself in your market – to become WORLD FAMOUS -- you are ready for one-on-one personal coaching with David.  You will have David’s enthusiastic support and personal attention as he guides you to carefully create your unique Brand Identity and then put it to work for you.  You will enjoy the same innovative coaching from David -- your Brand Identity Coach – which has proven to propel many companies into World Famous brands.  Are you ready to become a brilliant star in your market? 

+ Get Started Now
 
You now have a very simple decision to make.  Do you want your company to be World Famous?  To make millions of dollars?  Of course you do!

Would you rather spend tens of thousands of dollars, or learn David’s highly proven formula for only $2495?  The answer is obvious.

Here’s how to get started today.

OPTION 1 – DVD PROGRAM

OPTION 2 – DVD PROGRAM + WORKBOOK

OPTION 3 – DVD PROGRAM + WORKBOOK + COACHING